So helpful. Life right now feels in a great conspiracy against my book launch. BUT NO LAUNCH IS PROMISED. And! I can launch again! Later! Whyever not?!
I used to tell folks that you had to commit to selling something three times before you knew if it was a success or not. Because one great launch isn't enough to know if your idea works either! There are always those people who buy whatever new thing you might offer. But to know if you have purchase (pun slightly intended) with a less enthusiastic segment of your market, you've got to offer it at least 2 more times. Great insight as always, Sarah!
The idea to "never launch once" is so salient, and is really what (once internalized) allowed me to put myself back out there. For years, I would see startups pin their hopes and dreams on launch day, only to be bitterly disappointed the momentum didn't continue. Then I saw Fortune 100 companies try to only spend a few months on rebranding when consistency and follow-through is the only thing that shifts brand metrics and changes a consumer's mind. Insightful reminder.
So helpful. Life right now feels in a great conspiracy against my book launch. BUT NO LAUNCH IS PROMISED. And! I can launch again! Later! Whyever not?!
If your book launch doesn’t go the way you want, so a relaunch with some extra magic again in September.
I used to tell folks that you had to commit to selling something three times before you knew if it was a success or not. Because one great launch isn't enough to know if your idea works either! There are always those people who buy whatever new thing you might offer. But to know if you have purchase (pun slightly intended) with a less enthusiastic segment of your market, you've got to offer it at least 2 more times. Great insight as always, Sarah!
Yes! This is so key! And I love puns. So cents-able.
The idea to "never launch once" is so salient, and is really what (once internalized) allowed me to put myself back out there. For years, I would see startups pin their hopes and dreams on launch day, only to be bitterly disappointed the momentum didn't continue. Then I saw Fortune 100 companies try to only spend a few months on rebranding when consistency and follow-through is the only thing that shifts brand metrics and changes a consumer's mind. Insightful reminder.
This idea that a mythical day will result in ideal consumer behavior is so wild - and somewhat fragile! Love your notes on this.